Marketing
Everything you need to know about marketing your videos.
- What Is a Good Clickthrough Rate on YouTube?
When I first started YouTube, I was monetized within six months. I had a clickthrough rate (CTR) of 2-4%, and I thought I was on my way to financial freedom and going viral. But a year later, I was seeing the same view numbers. My channel wasn’t growing like I thought it should be. - How to Monetise Your Adventure Channel
You’ve grown your audience. You have consistent viewership and ongoing consistent growth. You’re in the happy spot where it’s very likely you’ll “make it”, albeit with some time. Now it’s time to think about how you monetise. - Which Analytics REALLY MATTER?
Have you ever heard of the “Creator’s Journey”? Within the YouTube sphere, it starts with expectations. A lot of us start creating videos on YouTube because we watched other YouTubers. We look at their growth, and we use that to gauge our own potential for growth. - THE ENEMY of Growth
I’ve been writing this newsletter for almost a year now, and I have covered a wide range of topics which have helped me grow and have hopefully helped you grow too! In that time, I have interviewed numerous channels bigger than my own, and have been able to confirm that I am down the right path. - How To Promote Your Videos
When I first started on YouTube, I posted on several sailing Facebook groups. At first, I posted across all of them at one time, then I posted on different groups on different days, and then I just stopped posting on Facebook altogether. - Getting the Most Out of Your Audience
I went to a Nelly concert last year, and I remember leaving the show thinking he was INCREDIBLE, the best performer of several at the show, by far (Nelly is a 90s pop artist by the way.) - How to Immerse Your Audience
Sound is more than just background noise; it’s vital piece of enhancing your storytelling and bringing your audience into the emotions of the moment. - The Elements of Storytelling
If you watched my latest podcast interview with Maya from Sailing Magic Carpet, you might have seen where, with brutal honesty, she said, “your videos don’t have to be boring just… Read more: The Elements of Storytelling - Branding Is Intimidating! 😱
Designing my brand is one of the most intimidating things I have ever done. When your entire business is designed around YOU, your personality, and your daily life, branding feels extremely vulnerable.
