Post-Production
Everything you need to know after you’ve filmed.
- Maximising Video Retention in Your Travel Vlog
Imagine you’ve just uploaded your newest travel vlog—complete with sun-soaked beaches, vibrant street markets, and memorable chats with friendly locals. Video retention is the crucial factor that determines whether your audience actually stays tuned from beginning to end. In the ever-expanding YouTube universe, holding viewers’ attention is key to standing out and growing your channel. - this continues to kill channels
Good morning from New Zealand! Yesterday I had one of my weekly calls within my course students. One channel in there has been doing particularly well lately with three of her videos in the last month being in her most viewed. - Top 3 Travel Vlog Retention Issues
One of the great things about running an online course for travel vloggers is that I am constantly reviewing newbies’ videos. I start to notice mistakes that are being made in travel vlogs and see how they are often patterns across multiple videos. - The Downward Retention Curve: Transitions
If you’re like past me, you are very familiar with the downward curve on your retention graphs. It’s brutal to see a 60% retention at the beginning of an episode become just 25% by the end. Where are they all going? Why aren’t they staying?? - The Story Loop
When you start researching YouTube, you will often hear, “You need to open a loop and then close the loop.” By loop, they mean story loop. You can also call it a “scene” or a segment. Basically, this is talking about story structure, which is ESSENTIAL for keeping your audience engaged, regardless of whether you are logging, doing a “how to video” or a product review. - You’ve told me this, darling…(repetition)
I’ve been dating a guy for several months now. And we’ve just hit that point in our relationship where we are starting to repeat our stories. Sometimes, we just allow it to happen, recognising that we are telling the story in order to connect. Sometimes though, a patient, “I love you, but this is the 10th time I’ve heard this,” is necessary. - The EASIEST Retention Hack: Foreshadowing
One of the most amazing benefits of being a “YouTube coach” is that I learn HEAPS from my students. Called the ‘Protege effect’, it states that the act of teaching forces us to distill complex ideas into understandable parts, deepening our own understanding in the process. So, when I was reviewing my student Abby’s video, riddled with footage moving too fast, clips oriented wrong, and low resolution, I was struck that I was still 100% engaged in the story. - How to Pivot Channel Topics
In late 2022, I realised I had hit a wall with my channel. You may remember when I wrote about audience misalignment, aye? I was experiencing a loop I couldn’t get out of. - Which Analytics REALLY MATTER?
Have you ever heard of the “Creator’s Journey”? Within the YouTube sphere, it starts with expectations. A lot of us start creating videos on YouTube because we watched other YouTubers. We look at their growth, and we use that to gauge our own potential for growth. - How to Use Graphics & Special Effects
Graphics and special effects have the ability to transform ordinary footage into something extraordinary, but can also take heaps of time to produce. There are also so many ways that you can add these elements to enhance your videos. - The Power of MUSIC in Video
Music is more than just a background noise; it’s one of the main elements that sets apart a good video from a bad video. - The Subtle Art of Storytelling 🌈🎨
Color grading is the process of adjusting the colors in your video to achieve a specific look or mood. Whether you want to enhance the warmth of a sunset or create a cool, cinematic atmosphere, color grading is just one more tool to add to your artistic toolkit. - How to Edit 101
When I first started YouTube, even in the first two years really, editing is where I focused all my attention. I learned how to do special effects, added in lots of graphics, and had heaps of sound design. I produced some solid videos, but my channel still did not grow as fast as I had hoped. - How to PACE a story
Pacing is how we show the different emotions throughout a story, and contrasting emotion is how we emphasize each of those emotions. In traditional storytelling, the pace goes through a flow of tension and release, with each segment of tension getting more intense than the previous. - Emotion in Storytelling
When I was child, I was often told I was “too emotional”. As the middle of seven kids all homeschooled by my mom, I can understand why my parents didn’t… Read more: Emotion in Storytelling - The Elements of Storytelling
If you watched my latest podcast interview with Maya from Sailing Magic Carpet, you might have seen where, with brutal honesty, she said, “your videos don’t have to be boring just… Read more: The Elements of Storytelling - The BIGGEST reason your channel is failing.
Imagine you’re the director of a highly anticipated movie. From the moment your potential audience sees your movie poster, they are excited and anticipating the day the movie releases. The… Read more: The BIGGEST reason your channel is failing.
